This website is intended as an educational resource for business clients of Landon Skyward Enterprises, Inc. The contents are generally geared toward small businesses (those having twenty or fewer employees, in my definition), but the information will certainly help anyone seeking to understand the basic strategies of online success.
Topics covered will include:
- Website Design
- Content Management Systems (e.g. WordPress)
- Search Engine Optimization (SEO)
- Email Management
- Google Advertising
- Twitter Advertising
- Facebook Advertising
- Social Media
- Google Analytics
- Selling Online
- Website Shopping Carts
- eBook Publishing
- And so on…
My approach to each topic will be aimed at satisfying the primary goals and motivations of the typical “for-profit” small business–the most important of which are surviving and thriving. In all cases, I will endeavor to highlight the features and benefits that have proven essential to bringing money in the door, without going overboard on advanced aspects of the topic at hand. Time-tested and successful concepts are more valuable to the small business manager than in-depth technical understanding.
Since 1996, I have helped small business clients develop a presence online. Needless to say, much has changed over the years. When I started my company, I was newly graduated from the University of Iowa College of Business Administration. I was just as green as the World Wide Web. By now, after having served upwards of 1,000 small business clients, I have a very solid understanding of the type of fundamentals that lead a business to success online.
In addition to hard work, intelligent philosophies are key. Many strategies have come and gone. Many tips and tricks have failed. Many scams and untruths have proliferated. But who would argue that one needs to be online today? One needs to be online, if only at a minimal level. To what extent is profitable depends on one’s particular business.
I’ve worked with small businesses in countless industries, and, even in the digital realm, one cardinal rule still applies…
Without a steady stream of paying customers, you’ll find it hard to survive, let alone thrive.
I’ve seen my share of vessels sink, and it’s a regrettable sight to behold.
Thanks for reading. Please contact me if you need support services for business-related online tasks. I can usually help or provide a referral.
Robert L. Ward – President
Landon Skyward Enterprises, Inc.